Analytics: Four Steps to Assessing and Optimizing Touchpoints
Today's "store" is no longer a quaint building with neatly stocked shelves, it's a vast network of touchpoints that's complex and expensive to maintain. However, the one thing about retail that hasn't...
View ArticleArchitecture: Adapting Store Formats: Avoiding Headaches with Smart Planning
Shoppers’ preference for new physical channels — such as automated retail, airport kiosks or specialty store-within-stores — have retailers eager to adapt and diversify their store formats. And as...
View ArticleAnalytics: Don’t Kill the Basket Builder
For many retailers, SKU rationalization focuses only on the reduction of inventory costs. So you may be surprised to know that an approach that considers only the financial performance of products may...
View ArticlePlanning: Optimizing Time, Space and SKUs
Even though studies show that as much as 80 percent of shoppers' time is spent meandering through the store in search of their desired products and only 20 percent in selecting items for their baskets,...
View ArticleKeep the Store New
Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the...
View ArticleExperts Answer: What do Retailers do Next?
While our annual 2010 State of the Retail Industry report delineates the challenge for retail brought about by consumer behavior changes in reaction to the great recession and the rapid adaption of...
View ArticleMoving Beyond Signs to Intuitive Wayfinding
When people ask me what I do, somewhere in the description I inevitably use the “S” word: signs. However, in today’s experience-based socially driven marketplace, brands, retail brands especially, need...
View Article