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Channel: Interbrand Design Forum » Store Planning
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Analytics: Four Steps to Assessing and Optimizing Touchpoints

Today's "store" is no longer a quaint building with neatly stocked shelves, it's a vast network of touchpoints that's complex and expensive to maintain. However, the one thing about retail that hasn't...

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Architecture: Adapting Store Formats: Avoiding Headaches with Smart Planning

Shoppers’ preference for new physical channels — such as automated retail, airport kiosks or specialty store-within-stores — have retailers eager to adapt and diversify their store formats. And as...

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Analytics: Don’t Kill the Basket Builder

For many retailers, SKU rationalization focuses only on the reduction of inventory costs. So you may be surprised to know that an approach that considers only the financial performance of products may...

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Planning: Optimizing Time, Space and SKUs

Even though studies show that as much as 80 percent of shoppers' time is spent meandering through the store in search of their desired products and only 20 percent in selecting items for their baskets,...

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Keep the Store New

Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the...

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Experts Answer: What do Retailers do Next?

While our annual 2010 State of the Retail Industry report delineates the challenge for retail brought about by consumer behavior changes in reaction to the great recession and the rapid adaption of...

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Moving Beyond Signs to Intuitive Wayfinding

When people ask me what I do, somewhere in the description I inevitably use the “S” word: signs. However, in today’s experience-based socially driven marketplace, brands, retail brands especially, need...

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